An organization’s reputation is the most important asset it can possess. A strong reputation opens doors, increases membership, brings financial gains, and allows for successful government advocacy. Many times, simple steps can be taken to make major strides in developing a strong reputation. Advocacy Strategies has the skills to build an organization’s reputation; whether it is an established organization or an upstart entity, the AS team can raise the recognition and perception of a group. Advocacy Strategies has been very successful at raising the public reputation of multiple organizations throughout the state. We utilize numerous strategies to build and maintain our client’s reputation, including integrated media plans, partnering with similar organizations and creating a public relations model to suit the particular organization. These efforts all increase the visibility and public perception of the client.
Further efforts at advancing an organization’s agenda and reputation can be achieved through roundtable events with key opinion leaders, meeting with elected officials, building coalitions and developing strong contacts with the leaders in your field. Advocacy Strategies team members have the contacts to facilitate these events and drive a client’s reputation. Other simple steps include reacting immediately to negative associations with an organization and producing a paradigm shift in the way the client interacts with policy makers, media and the public. By coordinating all aspects of an entity’s message the client’s reputation grows and the group begins to be sought out as a respected leader in their field.
- Developed and maintained a statewide campaign and partner network of over 65 organizations to educate national leaders and Iowans on the true cost of chronic disease.
- Developed and implemented a 25 member network of health care organizations who advocate with state and federal policy makers on the issues of access to care and the cost of medicine.